MultiChoice Cuts DStv Decoder Price by 50%
In a strategic move to win back customers, MultiChoice Nigeria has halved the price of its DStv decoder from ₦20,000 to ₦10,000. This comes after the company reported a loss of 1.4 million subscribers between March 2023 and March 2025.
MultiChoice’s Campaign Aims to Boost Retention
The significant price cut was announced on Tuesday along with a new promotional campaign designed to both attract new users and retain existing ones. According to CEO John Ugbe, the move is part of the “We Got You” campaign which focuses on appreciating loyal customers and providing more value.
Ugbe emphasized the goal of making premium content more accessible and ensuring DStv is recognized as more than just a platform for football fans.
MultiChoice slashes DStv decoder price to half – now ₦10,000 – in a bold move to regain subscribers after losing 1.4 million.
MultiChoice Offers Free DStv Package Upgrade
As part of the same campaign, they also introduced a limited-time promotional offer. Subscribers who pay in full for their current DStv plan between June 16 and July 31, 2025, will receive a free upgrade to the next package tier.
ALSO READ : Shocking BBNaija Fight: Zion vs Chinwe
The company stated that both the price reduction and upgrade initiative are in direct response to the economic challenges faced by many Nigerians.
MultiChoice, StarTimes Oppose Pay-Per-View Model
Meanwhile, Them , StarTimes, and other broadcasting stakeholders have opposed the introduction of a pay-per-view model for pay-TV services. They argue that such a model is unsuitable for their current business operations.
Previous Price Increases from MultiChoice
Before this recent discount, they had raised subscription rates for both DStv and GOtv three times within a year — in April 2023, November 2023, and again in April 2024 (with the last increase implemented on May 1)
